EVO Marketing Strategies was founded in Los Angeles in 2017 by Sandra Lazar with a simple belief: great marketing should feel as thoughtful as the brands behind it.
Born in Sri Lanka, raised in Sweden, and now based in Los Angeles, Sandra brings a global perspective to her work along with nearly a decade of experience helping brands connect with the people they want to reach.
What began as a passion for meaningful, purpose-driven marketing has evolved into a boutique agency specializing in hospitality and wellness.
Today, EVO partners closely with brands to bring together strategy, social media, content creation, email marketing, and paid campaigns, creating marketing that not only looks beautiful, but drives measurable growth.
Our approach is intentionally personal. We get to know the businesses we work with, understand what makes them different, and build strategies around their goals rather than following a one-size-fits-all formula.
Because the best marketing doesn’t just get a brand noticed. It gives people a reason to come back.
B.S. Business Management · Digital Marketing, Cornell University · Sustainable Fashion, Copenhagen Business School
CEO / Founder
Sandra brings nearly a decade of experience helping hospitality and wellness brands grow through thoughtful, results-driven marketing. She leads strategy and works closely with every client to create marketing that feels authentic, intentional, and built for growth.
Content Creator
Jessica brings ideas to life through scroll-stopping visual content. With a sharp eye for storytelling and design, she creates photography and video that captures attention, builds connection, and brings each brand to life.
Social Media Manager
Fluent in English and Spanish, Fernanda keeps the day-to-day moving seamlessly. Detail-oriented and highly organized, she manages social media execution, community engagement, and content coordination to keep every brand consistent and on track.
To help hospitality and wellness brands grow through thoughtful strategy, standout storytelling, and marketing that creates lasting connection.